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Monthly Archives: October 2017

Writing a Winning Proposal

1. Point out Requirements
Point out requirement abilities, contact them for clarification, do not put your proposal on hold waiting for a response, don’t wait. Get started right away so that you have plenty of time to edit your proposal and deliver it on-time to the correct office.

2. What do they want?
Determine what they want and write to that. Read the project requirements and be sure that your proposal is written to meet the requirements.

3. How will you be evaluated?
Know how you will be evaluated and write to that.

4. Support your evaluation
This step is crucial. You will need to support your evaluation and back it up. Write to support your evaluation by providing clearly written and outlined steps. Remember, the person who is reading your proposal should have no questions after they have finished reviewing your proposal.

5. Keep in order
Keep them in the order that the business is requesting them. Do not let your proposal get disorganized. No matter the size or length of your proposal, it is imperative that it be organized correctly and formatted to meet the needs of the projects’ requirements.

6. Create an outline
Create an outline with required information. Remember outlines in high school? This is where the skills you learned in your younger years will come in handy. An outline helps to keep the proposal formatted in a clear and precise way.

7. Review your proposal
Review, review, review.

8. First impressions matter
Proposal submission is your first impression.

9. Give yourself plenty of time
Provide sufficient time so you don’t forget details.

Have a Successful Business

1. Making a difference starts with your vision. Include making a difference in your vision and planning. Consider your impact purpose: what impact do you want to have? What does that mean for every aspect of your business?

What contribution could you make to a really big problem, like poverty or hunger? How can you engage your customers to give back too? Brands like shoe seller TOMS have a buy one, give one model. Good Food for Good has a buy one, feed one model with their cooking sauces and ketchups.

When you’re building this vision, just make sure it makes financial sense for your business.

2. Make good use of your money. What will you do with the money you make? You could donate to a cause you value or sponsor an event – easy-peasy. You could support your employees in donating their time, by giving them time off to do so, and money through donation matching. Doing this work together can be a great team building opportunity too.

And that’s just the beginning. Invest in ethical and environmentally sustainable business practices. Can your product or service change the way your customers see the world or interact with it? Pay at least a living wage to raise the living standard of people closest to your business.

3. Collaborate. You don’t have to do it alone. Collaborate with other businesses with similar impact aims and see what you can accomplish together. Business can be a powerful force for good.

Strategies Most Marketers

Fail to understand the audience

Your audience is your critic, if they want your product, they will be your customers. You will never be able to create a long-term and effective influencer marketing strategy if you don’t know your audience/customer. Marketers who have not yet flourished a genuine marketing personality are suggested to place their programs on hold until they understand who are their customers and what are their interests in order to achieve and interaction with the brand. It is to be noted that marketers need to understand purchasing habits, demographic information, pinpoints and psychographic information in order to create a marketing persona and conventionally, all of these statistics can be gathered through customers’ reviews.

Using Influencer Marketing in the wrong influencers/channel

Your marketing would not work unless you are working with the right influencer for your campaign. Influencer marketing is not identically effective across all channel, niche, and the target audience. If you are promoting a beauty product, much recommended working with YouTube Influencers since it is much effective in videos than a plain picture of your product and a post on Facebook, Instagram or Twitter.

Expecting results in a short period of time

If you have just started doing the influencer marketing, you cannot just expect a good result in just one snap. In some cases, for a powerful influencer, marketing campaigns can produce results overnight. But mostly and especially for brands and companies that are not using E-commerce, Influencer Marketing should take time to effect. Trust and patience are advisable. It is to be noted that effective influencer campaigns help the improvement of brand awareness. When a candidate is aware of your brand, they will still need to undergo the process of your marketing funnel, the consideration and decision making stages before performing the purchase. So yes, it takes time to get the results.

Forgot to use the Analytics

Using analytics is one of the most accurate ways to get updated and determine whether your influencer marketing is effective or sat to say, ineffective. Monitoring and measuring the performance of your campaign is required in all types of platforms, from there, you will be able to know which part of your marketing campaign needs to be improved. You can find lots of platforms online that can help you measure your campaign insights and progress.

Uphold Efficient Business Growth

Innovation is a must. Your business must fully understand the needs of your target clients. It should work toward efficiently meeting such needs. Innovation refers to coming up with something that is new and great from something that is already great so you can be able to deliver the best value to end users. This further means that your business must always find time to study meticulously the journey of your target customers so you successfully innovate.

Always be inspired. Most successful individuals say that inspired efforts don’t deplete energy. Instead, they are very invigorating. Moreover, inspiration allows your organization to use your drawbacks to aim for victory. Hence, be always inspired as you are working to expand your venture due to the fact that a joyful process won’t fail to yield the best outcomes.

Timing is very crucial. When it comes to growth and expansion, you cannot be late or early. Bear in mind that plenty of great opportunities are just accessible for a limited amount of time. Also, pre-empting things will spoil their potential. Hence, you must take action at the most ideal time. This will involve the need to study provisions meticulously, to get help from consultants, and to know the different financing solutions that your business can efficiently use.

Expect sacrifices. There will always be sacrifices that must be made if you are aiming for better and bigger things. Indeed, sacrifices are inevitable. And this can mean longer work hours and avoiding some pleasures and physical comforts for a specific period of time or perhaps saving on a couple of things so that your resources can be allocated to more significant aspects of operations.