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Have a Successful Business

1. Making a difference starts with your vision. Include making a difference in your vision and planning. Consider your impact purpose: what impact do you want to have? What does that mean for every aspect of your business?

What contribution could you make to a really big problem, like poverty or hunger? How can you engage your customers to give back too? Brands like shoe seller TOMS have a buy one, give one model. Good Food for Good has a buy one, feed one model with their cooking sauces and ketchups.

When you’re building this vision, just make sure it makes financial sense for your business.

2. Make good use of your money. What will you do with the money you make? You could donate to a cause you value or sponsor an event – easy-peasy. You could support your employees in donating their time, by giving them time off to do so, and money through donation matching. Doing this work together can be a great team building opportunity too.

And that’s just the beginning. Invest in ethical and environmentally sustainable business practices. Can your product or service change the way your customers see the world or interact with it? Pay at least a living wage to raise the living standard of people closest to your business.

3. Collaborate. You don’t have to do it alone. Collaborate with other businesses with similar impact aims and see what you can accomplish together. Business can be a powerful force for good.